hi ahb12000, I don't know how to do this in iTunes, but in the past I just signed up with Delicious and had bookmarks over there. Then just login on your iphone or ipad. Other than that, I hate iTunes so can't help you with that :( But I think it involves exporting your Firefox bookmarks to Safari (You will have to install Safari on Windows 7) and then choose "Sync bookmarks with Safari" in iTunes.
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